Let’s Get Social | Berry Network

Social media is one of those “love it or hate it” things that has become so integrated into our lives that even those firmly in the latter of those two camps can’t always avoid it. There are far more platforms than most of us even realize, with the average user interacting with at least six different social media sources every single day.

When you’re an entrepreneur or someone running a small business, social media can be a powerful way to spread your brand’s voice and mission. You can reach into your community and connect on social media platforms in ways that other marketing types just don’t hit.

Love it, hate it or have a solid love-hate relationship with it—social media is a powerful tool you can harness for the benefit of your business.

Why to Go Social

In our digital age, there are plenty of ways to market your company so that even the most tech-savvy person knows who and where you are. While a strategic marketing plan can be created for your business that will carry not just your brand name but also your brand vision across the internet, social media allows companies to be personalized.

Social media can give your business a face and a voice that goes well beyond a sales pitch.

In 2023, there are an estimated 4.9 billion social media users in the world, accessing between six and 11 different platforms several times throughout the day. TikTok is currently the fastest growing network, but Facebook has had a solid hold on the most popular platform award for several years running.

Consumers are spending close to three hours a day scrolling their socials. More often than not, when people are looking for a place to eat or a particular product to buy, they start by searching social media pages.

Creating a business page for your company is a great way to reach into your community. You can interact with your consumers, share local stories and successes, and offer relevant advice. Social media offers business leaders the opportunity to humanize their company.

When customers search for something they can purchase locally, an active social media page lets them know that you are open and ready to help them out.

Make It Personal

OK, so there are bunches of people scrolling through bunches of social media apps, you included. It can be tempting to use your own social media accounts to promote your business, particularly if you own your business or have just recently started.

This can actually cause confusion, though, and you should instead create a business account with your company name and make it as personal as possible.

Share stories from your local news stations—and keep up with relevant community conversations. Respond to comments or tags on your posts, and don’t shy away from negative ones. With the right response, you can show your community how genuinely you care about being part of their area.

Consistent posts are the best way to build your voice across your social media platforms. While you can certainly create posts that point people back to your website or direct them to give you a call, keep your business social pages…well…social.

Use social media as an opportunity to get back to your roots. You started your business in the area for a reason after all—let your reason shine through to your consumers.

And don’t be afraid to use that happy dance GIF. Even those that say they hate it secretly love it. 😉

Ready to build your brand’s voice over social media? Contact us for a strategic plan that will help you connect with your community.